Aramark Sports + Entertainment Announces Self-Checkout Technology for 2022 NFL Season
Aramark Sports + Entertainmentthe award-winning dining partner at 10 NFL venues, continues to lead the way in hospitality innovation with new culinary creations and programs as well as self-service and AI-powered technology offerings.
“As another NFL season kicks off, Aramark Sports + Entertainment is thrilled to showcase the work of our talented culinary teams in developing new food programs and creative concepts that provide fans with the best possible dining experience on game day. match,” Alison Birdwell, President and CEO of Aramark Sports + Entertainment, said in the announcement. “This season’s headliners are innovative takes on traditional fan favourites, ready-to-eat meals as part of our new Snack Hack program, and the latest advancements in self-serve technology that increase the speed of service in the concession stands – getting fans back to their seats as efficiently as possible to cheer on their home teams.
New in 2022, Aramark continues to disrupt the status quo with extensions to its convenient self-checkout solutions:
Aramark’s AI-powered on-the-go models paired with Mashgin smart payment devices are bringing fans back to the game at record speed. This near-contactless technology is featured in the new Drink Mkt at US Bank Stadium as well as FirstEnergy Stadium’s multiple Walk Thru Bru stands and two of its C-Town Eats locations.
Acrisure Stadium, Empower Ground at Mile High, GEHA Ground at Arrowhead Stadium, NRG Stadium, Paycor Stadium and M&T Bank Stadium will include Mashgin and caper counter express and contactless payment systems, allowing customers to check out, scan and go.
Beer and cocktail capacities
Mobile Beer Express: Acrisure Stadium will feature Blitz Beer this season, powered by Tapin2, where fans can order a drink from the Steelers app or via QR code, pay via their mobile device and collect their order at one of 12 new Beer Express locations after showing their valid issued ID by the government. FirstEnergy Stadium will also provide expanded mobile ordering capabilities through Cleveland Cold Ones.
bartesian: Delivering bar-quality cocktails at the touch of a button, Bartesian cocktail machines will be deployed in suites and on mobile bar carts at Empower Field at Mile High, GEHA Field at Arrowhead Stadium, Paycor Stadium and US Bank Stadium. to serve premium cocktails to fans in less than 30 seconds per service, after showing their valid government-issued ID.
Straight bar: Launched in the summer of 2022 during the Empower Field at Mile High summer concert series, TendedBar is a 10-foot-long bar that can dispense 10 liquors and 18 mixers at once. And, with digital age verification via Trueface facial recognition, the high-tech bar verifies customers’ ages for every purchase and lets them whip up a cocktail with just a few taps of the screen. No more need for fans to pull out their ID card when ordering a drink.
Equip yourself with Mobile Scan and Go: GEHA Field at Arrowhead Stadium will feature a new shopping experience in Section 220. Fans will use the Chief’s mobile app to scan the barcode of any items they wish to purchase, next fans will checkout via their phone and just walk out of the store. This innovative and convenient purchase process will elevate the experience and bring fans back to their seats without missing a minute of the game. Aramark Sports + Entertainment is the exclusive retail supplier to three NFL stadiums.
Self-order kiosks: FirstEnergy Stadium is the latest venue to offer self-checkout kiosks with Tapin2 technology at C-Town Eats (two locations) and Pilot Fast Favorites (four locations). Paycor Stadium has also joined the self-order movement with two new venue-wide alcoholic beverage concepts – Drink Mkt and Walk Thru Bru. Additionally, GEHA Field at Arrowhead Stadium will expand kiosk orders at its Walk Thru Bru and John Dough Pizza Co. locations.
Snack Hack is Aramark Sports + Entertainment’s latest inventive spin on stadium food, with iconic snacks like Doritos, Cheetos, Sugar Daddy and more, transformed into all-new menu items.
Aramark Sports + Entertainment also mixes traditional favorites to create all-new versions of game-day must-haves and partners with local restaurants to bring local flavors to fans.
Chefs on the Road is also coming to the NFL this season. The program is designed to provide new culinary experiences for sports fans through authentic menus of the visiting team’s local cuisine. Executive chefs from all participating Aramark Sports + Entertainment NFL venues will travel with the team to away games and serve their signature hometown dish at the club level of the host team’s stadium. The program allows fans to try new menu items from the rival team while encouraging each other, while providing Aramark with the opportunity to invest and grow its culinary leadership through collaboration and exposure to different audiences on its accounts.