Discovery of the new American index of Frito-Lay snacks
The Frito-Lay poll was conducted April 28-30 among a national sample of 2,199 American adults. The results of the full survey have a margin of error of plus or minus 2 percentage points.
Memorial Day kicks off a planned ‘summer in small groups’ as consumers catch up on activities they missed last year, and no matter where or where consumers are celebrating, snacks will be plentiful. .
Frito-Lay’s latest american snack index, a survey focused on consumer snacking habits, found that eight in 10 (80%) said they had planned for Memorial Day before, including many activities outside the home like attending a barbecue, spending time time at the park, visiting the beach, traveling or playing outdoor sports.
The results are a drastic difference from data from 2020 in which 82% of consumers indicated that they plan to stay home alone for the holidays. Additionally, 50% of vaccinated adults said they plan to spend time with people outside of their homes for Memorial Day.
- Consumers are returning to in-person shopping and dining at an accelerated pace – from drugstores and convenience stores, to big box retailers and quick-service restaurants.
- More people are taking in-person snacks at the grocery store (an increase of 14 points from 2020). One-third (35%) buy snacks from convenience stores – an industry that has seen a sharp increase as consumers go out more.
- But e-commerce is here to stay as consumers are now accustomed to shopping at the push of a button. Frito-Lay predicts that e-commerce will double by 2025 and that online snack sales will grow by about 7% year-over-year.
- When choosing a summer snack, the most important thing for consumers is convenience or having proven favorites (89%).
- French fries are the best snack to stock up for almost any summer activity, and two in three say they prefer to stick to classic and traditional flavors this summer.
- However, Americans are becoming more adventurous compared to last year, with people preferring new, spicy and bold flavors (25% in 2020 versus 32% in 2021).
- It’s exponentially higher among millennials and millennials, with 45% saying they prefer spicy and bold new flavors this summer.
- More than a quarter of people in Los Angeles (29%), Baltimore / DC (27%) and Houston (26%) say they expect to snack more this summer compared to a typical summer before the pandemic.
- Summer activities differ in different markets as the world begins to open up. Los Angeles is showing a strong interest in spending more time with other people at restaurants, sporting events and concerts, while Dallas is interested in spending more time outdoors this summer (63%).
“The pandemic has prompted companies to find creative ways to meet consumer demand for snacking,” said Elizabeth Avery, President and CEO of SNAC International, the global trade association representing the snack food industry.
“We have seen dramatic changes in consumer preferences and habits – from the flavors and types of snacks consumers choose to the way the snacks arrive at their doorstep,” she continued. “As Memorial Day approaches and beyond, we can expect certain behaviors learned during the pandemic to become a mainstay.