The redesign launched around the world on Tuesday is an attempt to make them more useful and easier to notice, among other things.

Experts say these tags, used by Facebook FB,
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thus, can be useful to users. But they can also allow social media platforms to bypass the harder job of moderating content, i.e. deciding whether or not to remove posts, photos and videos that spread plots and gossip. lies.

Twitter identifies only three types of disinformation: “manipulated media”, such as videos and audio that have been deceptively altered in ways that cause real-world damage; Election and voting misinformation and false or misleading tweets related to COVID-19.

The new designs added orange and red to the labels so that they stood out more than the old version, which was blue and blended into Twitter’s color scheme. While it may help, Twitter said its testing has shown that if a tag is too catchy, it prompts more people to retweet and respond to the original tweet.

Twitter said Tuesday that the redesigned tags showed a 17% increase in “click-through rate,” meaning more people clicked on the redesigned tags to read the information debunking fake or misleading tweets.

Deceptive tweets that received the redesigned tag – with an orange icon and the words “stay informed” were also less likely to be retweeted or liked than those with the original tags.

Tweets containing more serious misinformation – for example, a tweet claiming that vaccines cause autism – will receive a stronger tag, with the word “misleading” and a red exclamation mark. It will not be possible to reply, like or retweet these messages.